With over 8 years of experience in product design, UX, and digital strategy, I’ve spent my career helping businesses turn complex ideas into intuitive, user-centred products.

Having worked across AI, fintech, SaaS, and financial services in the UK, UAE, and internationally, I bring a blend of strategic thinking, product expertise, and hands-on design experience. My background spans everything from shaping early-stage concepts and defining product direction to designing polished digital experiences that balance user needs with business goals.

At Talent Sherpa, I lead product, design, and brand experience, helping shape how we communicate, build, and deliver value to clients. I’m passionate about creating thoughtful experiences that feel clear, human, and impactful, whether that’s through product strategy, digital design, or the way a brand shows up in the world.

I hold a First-Class Honours degree in Interaction Design from Belfast School of Art, Ulster University. After several years living and working in the UAE, I’m now based back in the UK, where I continue to do freelance consulting.